Sell digital downloads and gated access from your own site. You are the merchant of record, money settles into your own Stripe or PayPal account, and Aveiro takes an application fee per sale that depends on your plan.
Connect your own Stripe or PayPal account and sell digital files, gated pages, or subscriptions from your site. Buyers pay you directly — funds settle into your account, never ours. Aveiro takes an application fee on each sale, between 3% and 20% depending on your plan, charged on top of the payment processor's own fee.
What monetization is
Monetization is the part of Aveiro that takes money from a reader and gives them something in return. It covers:
Products — a digital download, access to a gated page or collection, or a recurring subscription
Payments — your own Stripe or PayPal account, connected once, receiving every sale
Discount codes — per-product or organization-wide codes buyers type at checkout
Entitlements — what a buyer gets, and how the site knows to unlock it for them
Open Products in the dashboard sidebar to set this up.
Who sells, and who holds the money
You are the merchant of record. Not Aveiro.That is the important sentence, and everything else here follows from it:
The buyer's payment goes to your connected account. Aveiro never holds your funds, and there is no payout schedule of ours to wait for — payouts are between you and Stripe or PayPal.
The refund policy, the customer relationship and the tax position on each sale are yours. Aveiro is a processor of the buyer's data on your behalf, not a reseller of your product.
If you disconnect your payment account, sales stop. Nothing about a past sale changes.
The application fee
Aveiro takes a percentage of each sale — Stripe calls this an application_fee, PayPal calls it a platform_fee. It is deducted automatically when the buyer pays, so you never invoice or transfer anything to us.The rate depends on your Aveiro plan:
Plan
Application fee
Free
20%
Starter
12%
Creator
8%
Professional
5%
Enterprise
3%
Your current rate is shown on the Products page in the dashboard.
What the fee is charged on
The fee is a percentage of the sale amount the buyer pays, after any discount code or introductory discount has been applied. A €10 product sold with a €2 code is a €8 sale, and the fee is a percentage of €8.
The processor's fee is separate
Stripe and PayPal each charge their own processing fee, and because you are the merchant of record, you pay it — it is not deducted from Aveiro's share and not included in the table above. So a single sale carries two deductions:
The payment processor's fee, at whatever rate your Stripe or PayPal agreement sets
Aveiro's application fee, at the rate for your plan
Your Stripe or PayPal dashboard is the authoritative record of what actually landed in your account.
Changing your rate
The rate is read from your plan at the moment each sale is created, not fixed when the product was made. Upgrading lowers the fee on every sale from then on; there is nothing to migrate and no product to re-create. Downgrading raises it the same way.
Enterprise rates are negotiable per contract.
What the revenue charts show
The revenue chart on the Products page plots gross revenue — what buyers paid, before the application fee and before the processor's fee.
It is the right number for "how is this product selling" and the wrong number for "what did I earn". For what you actually received, use your Stripe or PayPal dashboard, which nets out both fees and shows what was paid out.
Discount codes
Codes are created per organization and can be limited to a single product, given a maximum number of redemptions, and expired on a date.
A buyer types the code on the product page or the paywall and presses Apply before checkout, so the reduction is visible before they are sent to the payment page. Checking a code does not use it up — a redemption is claimed once, when checkout actually starts, and released again if the payment page fails to open.
An intro discount set on the product and a buyer's code combine into a single reduction rather than stacking as two separate ones, so the number quoted on the page and the number charged are always the same.
What a buyer sees
Checkout happens on Stripe's own hosted page, on your connected account. That means the branding on it — logo, icon, colours, button shape — comes from your Stripe dashboard, under Settings → Branding, not from Aveiro. A buyer signs in to their Aveiro visitor account first, because the purchase is tied to that account: it is where the download and any gated access stay available afterwards.
