Audience → Overview is your subscriber table. Filter by status, site, segment, and engagement. Import lists, bulk archive or unsubscribe, open a row for engagement detail.
The subscriber table
Audience → Overview lists subscribers with columns such as:
Changing filters clears row selection to prevent bulk mistakes.
Sorting
Click column headers to sort by created, subscribed, open rate, click rate, or last activity. Sort applies to the full filtered set, not just the current page.
Pagination
Choose 10 / 25 / 50 / 100 per page. Footer shows range and total count.
Bulk actions
Select rows (or Select all matching filters) to:
Action
Effect
Archive
Hide from active lists — restorable
Unarchive
Return to active lists
Subscribe
Re-subscribe unsubscribed contacts in selection
Unsubscribe
Opt out active contacts in selection
Delete
Permanent removal — cannot be undone
Manage segments
Add or remove segment tags for selection
Large selections process in chunks server-side.
Import subscribers
Click Import subscribers on Overview:
Choose CSV, TXT, or JSON (one email per line or structured JSON)
Pick the site list they belong to
Optionally assign a segment
Optionally send welcome email to imports (counts against credits — off by default for migrations)
Duplicates are skipped; the toast reports imported vs skipped counts.
Expected CSV shape: email,name with one row per subscriber.
Optional location insights (when enabled org-wide and not objected)
Profiling opt-out switch — subscriber can object to engagement profiling (erases derived profile data)
Open rates
Apple Mail Privacy Protection and similar features can inflate open rates. Use clicks and engagement status alongside opens when judging interest.
Engagement statuses
Status
Typical meaning
Engaged
Recent opens or clicks
Active
Receiving mail, moderate activity
Dormant
Little recent activity
Cold
Long inactive
Objected
Opted out of profiling analysis
Profile and signup
At the top you see:
Email, optional name, and status (active, unsubscribed, archived, or bounced)
How long they have been subscribed and when they unsubscribed (if applicable)
Signup details — source path, referrer, which site list they joined, and when the record was added. Paths are humanized in the UI — locale prefixes and internal UUID segments are stripped so you see readable URLs like yoursite.com/blog/welcome instead of raw routing tokens.
Engagement
The engagement section shows open rate, click rate, last activity, and an engagement status tag (engaged, active, dormant, cold, or objected).
Open rates
Apple Mail Privacy Protection and similar features can inflate open rates. Use clicks and engagement status alongside opens when judging interest.
Last-seen location
When location insights are enabled for your organization and the subscriber has not objected, the detail view shows approximate last-seen city and country derived from campaign activity. If unavailable, the field shows Not available.
Segments
Segment tags assigned to this subscriber appear as chips. Manage membership from the Overview bulk actions or via signup forms and imports.
Marketing consent
The Marketing consent card shows whether consent was granted, when it was recorded, and the consent copy the subscriber agreed to at signup.
Email Signup forms on your site record consent in two ways:
When the form shows a separate marketing consent checkbox, consent is exactly what the visitor ticked — the label they checked is stored verbatim.
When that checkbox is hidden because the form's visible purpose is the newsletter itself, submitting the form is the affirmative act. Aveiro records marketing consent with the form heading and button label as the Art. 7(1) evidence snapshot (for example, "Submitted the signup form … via the … button").
Campaign sends filter on this flag when Marketing email is enabled in the send dialog — see Campaigns.
If consent is still active, you can Withdraw consent (Art. 7(3) GDPR). Withdrawing records the timestamp and clears the consent flag. It does not delete the subscriber — use Unsubscribe below when the person should stop receiving mail.
Engagement and location profiling
Engagement metrics and approximate location are derived on a legitimate-interest basis (Art. 6(1)(f) GDPR). Use Stop profiling (Art. 21(1) objection) to record an objection on the subscriber's behalf:
Existing engagement and location data are erased
No new profile is derived on future sends
The subscriber stays on your list and can still receive emails
This is separate from unsubscribing. Objecting to profiling does not opt someone out of marketing mail.
Subscription
For active subscribers, the subscription card shows they are receiving emails and offers an Unsubscribe button. Unsubscribing stops all emails (Art. 21(2) GDPR).
Already-unsubscribed contacts show the unsubscribe date instead of the action button.
Data rights
The Data rights section lets org members with Audience manage fulfil common GDPR requests from the dashboard:
Control
GDPR basis
Effect
No data availableThere are no items to display
Erasure is not the same as Overview bulk Delete. Erasure replaces identifying fields with non-identifying placeholders, stops sends, removes segment links, and clears the derived profile — but keeps the row and send/open/click history so campaign totals stay accurate.
After erasure, the detail view shows an Subscriber erased badge and hides action controls. The anonymized record remains visible for audit purposes.
