Deliverability

Deliverability | Aveiro

In short

Audience → Deliverability shows reputation for each domain you've sent from over the last 30 days — sent/delivered counts, bounce and complaint rates, and SPF/DKIM/DMARC status.

What deliverability shows

After you send campaigns through a verified sender domain, Audience → Deliverability tracks how mailbox providers receive your mail. The page covers the last 30 days per sending domain.

Per-domain cards

Each card includes:

Metric	Meaning
Health	Healthy, needs attention, or at risk — based on bounce and complaint thresholds
Sent / delivered	Volume in the window
Bounce rate	Hard and soft bounces as a percentage of sends
Complaint rate	Spam complaints as a percentage of sends
Authentication	SPF, DKIM, and DMARC verification status from DNS
Last send	When this domain last sent mail

High bounce or complaint rates turn metrics warning or danger so you can act before providers throttle your domain.

Empty state

If you have not sent through a verified domain yet, Deliverability shows No send data yet. Complete Sending domains setup and send a campaign first.

List hygiene

Aveiro surfaces a list hygiene reminder on this page:

Remove hard-bounced and unsubscribed addresses promptly
Only email people who expect your messages
High bounce or complaint rates cause mailbox providers to throttle or block your domain

Use Audience → Overview filters for bounced and unsubscribed contacts, and bulk actions to archive or delete bad addresses.

Authentication

Each card shows whether DNS records for the domain are verified, pending, or failed. Failed authentication hurts inbox placement — open and use after updating records at your registrar.

Signal	Action
Rising bounce rate	Stop sending to bounced addresses; review import quality
Complaints	Review content frequency and consent; confirm signup sources
Auth failed	Fix SPF/DKIM/DMARC at DNS; wait for verification
At risk	Pause large sends; clean list before next campaign

Deliverability

What deliverability shows

Per-domain cards

Empty state

List hygiene

Authentication

What deliverability shows

Per-domain cards

Empty state

List hygiene

Authentication

What to do when health drops

Send pace

Deliverability

What deliverability shows

Per-domain cards

Empty state

List hygiene

Authentication

What deliverability shows

Per-domain cards

Empty state

List hygiene

Authentication

What to do when health drops

Send pace

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